“It was truly an olive branch of thanks,” he said. “It’s going to be incredibly impactful on people’s lives.” “It will change the standard of living for a lot of people,” CEO James Allen said in a telephone interview Monday. Those working at Hard Rock cafes in Miami, Key West and Orlando also will receive a pay boost. Many cited inadequate pay and job dissatisfaction. Since the COVID-19 pandemic savaged Florida’s tourism-sensitive economy in 2020, forcing shutdowns, cutbacks and layoffs at thousands of hotels and restaurants, owners have experienced a difficult time replenishing their work forces as many employees permanently left the industry for other jobs and professions. “It puts Hard Rock International and Seminole Gaming at the forefront of the gaming and hospitality industries, among those companies offering the most competitive wages,” the two firms said in a joint statement. That includes the sprawling Seminole Hard Rock & Casino in Hollywood with its signature Guitar Hotel as well as casinos in Coconut Creek and Tampa. The increases are immediate for non-tipped current workers and new hires at company-managed hotels, casinos and cafes around the country. workers employed by Hard Rock International and Seminole Gaming are getting pay raises, with some starting rates rising by 60%, the companies announced Monday. In a move driven partly by retention needs and a desire to reward loyalty, half of the U.S.